For digital agencies, the pressure is on to deliver more value, faster. Clients expect cutting-edge solutions that drive tangible results, and AI-powered chat is no longer a novelty; it's a core component of a modern digital strategy. But deploying generic, third-party branded bots across your client portfolio dilutes your brand and limits your control. This is where white label AI chatbots come in.
A true white label solution allows you to offer sophisticated, client-trained AI agents under your agency's brand. It transforms you from a service provider into a technology partner, creating a new, scalable revenue stream while deepening client relationships. The right platform empowers you to deploy bots that learn from your clients' actual content, answer questions accurately, capture leads, and prove their ROI, all while reinforcing your brand's value. Beyond just chatbots, agencies can also benefit from integrating a variety of other powerful AI tools for content marketing to streamline their operations and boost efficiency.
However, not all 'white label' platforms are created equal. Some offer simple branding removal, while others provide deep, agency-centric features like multi-client dashboards, custom domain hosting, and built-in lead management. This guide cuts through the marketing noise to give you a comprehensive breakdown of the 12 best white label AI chatbot platforms specifically for agencies. We'll analyze them based on the criteria that matter most: true white labeling, ease of client onboarding, content training capabilities, lead generation features, and overall scalability. Each option includes screenshots and direct links to help you make the best choice.
1. BizSage
BizSage stands out as our top recommendation for the best white label AI chatbot, engineered from the ground up to meet the specific needs of digital marketing agencies. It offers a powerful, scalable solution for deploying client-trained AI agents that deliver factual, brand-safe answers grounded in each client’s unique content. Instead of generic AI responses, BizSage agents learn directly from a client’s website and uploaded documents, ensuring accuracy and relevance.
This platform excels in its agency-first features, providing true white-labeling that removes all BizSage branding. Agencies can present the chatbot as their own proprietary technology, deploying it via embeddable widgets, hosted pages, or on custom subdomains like chat.client.com for a seamless brand experience.
Key Strengths and Use Cases
BizSage is designed for rapid deployment and easy maintenance across a large client portfolio. An agency can create a new agent simply by inputting a client's domain. The platform automatically crawls the site to build the initial knowledge base, which can then be augmented with files like PDFs, Word documents, and even YouTube links. This makes it ideal for agencies managing clients in knowledge-intensive industries such as law, real estate, or healthcare, where providing precise, source-verified information is critical.
A key differentiator is its integrated lead generation and CRM functionality. The chatbot can intelligently detect user intent, capture lead information within the conversation, and populate a lightweight, Kanban-style CRM for each client. This transforms the chatbot from a simple Q&A tool into a measurable lead generation asset, allowing agencies to directly demonstrate ROI.
Platform Highlights
- True White-Labeling: Complete removal of BizSage branding, with full control over widget styling and custom domain deployment.
- Content-Grounded AI: Agents are trained on client-specific websites and documents (RAG), providing factual answers with source citations and minimizing hallucinations.
- Automated Maintenance: Scheduled daily, weekly, or monthly re-crawls keep the AI’s knowledge base current with zero manual effort.
- Centralized Agency Dashboard: Efficiently manage multiple clients from a single interface with company switching, role-based access, and audited support logs.
- Built-in Lead Capture & CRM: Convert conversations into measurable leads and track them within a dedicated client-specific pipeline.
Best for: Agencies that need a scalable, client-trained, and fully brandable AI chatbot solution focused on delivering measurable business outcomes like lead generation.
Pros:
- Client-trained knowledge: Ensures answers are factual and brand-aligned.
- Agency-first white label: Publish under your brand on custom domains.
- Fast onboarding: Auto-creates agents from a single domain.
- Built-in lead capture: Directly demonstrates value and ROI to clients.
- Centralized multi-client management: Streamlines operations for agencies.
Cons:
- Source content dependent: Performance relies on the quality of the client's website and documents.
- Limited public pricing: Larger-scale pricing details may require a custom quote.
Pricing: BizSage offers a free trial without a credit card. Its entry-level plan is shown at $99/month, which includes support for 20 clients and 40 pooled agents.
Website: https://bizsage.io
2. CustomGPT.ai
CustomGPT.ai offers a powerful, no-code platform for creating retrieval-augmented generation (RAG) chatbots trained exclusively on your clients' business content. It stands out as an excellent choice for agencies needing to quickly deploy multiple, distinct chatbots for different clients, all managed from a single account. The platform is engineered for data integrity, ensuring each client's bot operates in a secure silo, preventing any cross-contamination of information.
The primary appeal for agencies is the straightforward white-label implementation. CustomGPT.ai provides a simple toggle to remove its branding, allowing you to present the chatbot as your own proprietary technology. This feature is crucial for maintaining brand consistency across client deliverables.
Agency-Focused Features & Implementation
For agencies looking for the best white label AI chatbot solution that is easy to deploy, CustomGPT.ai delivers. Deployment is flexible, offering embeddable widgets, direct shareable links, and API access for deeper, custom integrations. An agency can create a unique bot for each client, train it on their specific knowledge base (like support docs, product catalogs, or internal policies), and deploy it on their website in minutes.
The multi-source content ingestion is particularly valuable. You can feed a bot with website content, documents, audio files, and even YouTube videos, creating a truly comprehensive knowledge source.
Key Platform Highlights:
- White-Label Controls: Available on Premium plans and higher, allowing for the complete removal of the "Powered by CustomGPT.ai" branding.
- Multi-Client Management: Easily create and manage numerous, data-siloed bots under a single agency account.
- Flexible Deployment: Use pre-built widgets for quick embedding or the API for custom applications.
This structure is ideal for agencies that manage a diverse portfolio of clients and require a scalable, secure, and easily brandable chatbot solution without needing a dedicated development team.
| Feature Analysis | CustomGPT.ai |
|---|---|
| White-Labeling | Excellent: Full branding removal on Premium+ plans. |
| Agency Dashboard | Fair: Lacks a dedicated agency view; relies on API. |
| Multi-Client Support | Excellent: Per-bot data silos from a single account. |
| Ease of Use | Excellent: No-code interface, very intuitive setup. |
| Pricing Model | White-labeling starts at the Premium plan ($499/month). |
Pros:
- Fast, self-serve path to white-labeling
- Scales effectively for many client bots
- Clear documentation for agency implementation
Cons:
- White-labeling is a premium-tier feature
- No dedicated agency-specific dashboard yet
Website: https://customgpt.ai
3. DocsBot AI
DocsBot AI is a specialized platform for creating AI chatbots trained on documentation, websites, and files, making it a strong contender for client-facing support and knowledge base applications. Its primary advantage for agencies lies in its emphasis on providing a truly white-label experience, allowing you to host the chatbot widget directly under your client's domain for a seamless, native feel. This is ideal for maintaining brand integrity in customer support scenarios.
The platform is designed for agencies that need to deploy sophisticated, branded helpdesk bots without extensive development. DocsBot AI allows for complete removal of its branding and offers robust customization options for the chatbot widget, ensuring it aligns perfectly with your client's website design and brand guidelines.
Agency-Focused Features & Implementation
For agencies prioritizing a deep, on-brand integration, DocsBot AI provides one of the best white label AI chatbot solutions. The ability to serve the chatbot from a custom domain (e.g., chatbot.yourclient.com) is a standout feature that reinforces your agency's value and the client's brand ownership. Implementation is straightforward via embeddable widgets, and paid tiers unlock valuable integrations with platforms like Slack and Help Scout.
The platform is purpose-built for creating knowledgeable support agents. You can train a bot on a client's entire help center, technical manuals, and FAQs to provide instant, accurate answers, thereby reducing the burden on their human support teams.
Key Platform Highlights:
- White-Label Controls: Full branding removal and custom domain hosting are available on Pro plans and higher.
- Multi-Client Management: You can manage different client bots, though it's not a dedicated multi-tenant agency dashboard.
- Flexible Deployment: Easy-to-use embeddable widgets are the primary method of deployment.
This platform is an excellent choice for agencies focused on improving their clients' customer support efficiency with a chatbot that looks and feels like a native part of the client's own digital ecosystem.
| Feature Analysis | DocsBot AI |
|---|---|
| White-Labeling | Excellent: Full branding removal and custom domain hosting. |
| Agency Dashboard | Fair: No dedicated agency view for centralized management. |
| Multi-Client Support | Good: Can manage multiple bots, but not in a unified view. |
| Ease of Use | Excellent: Simple interface focused on document-based training. |
| Pricing Model | White-labeling starts at the Pro plan ($99/month). |
Pros:
- Purpose-built for branded, on-domain support bots
- Custom domain hosting offers a true white-label feel
- Transparent feature tiers and usage limits
Cons:
- Full white-label capabilities are gated behind paid tiers
- Advanced compliance features (HIPAA, DPA) require custom enterprise plans
Website: https://docsbot.ai
4. SiteGPT
SiteGPT is built from the ground up with a clear focus on agency partnerships, offering a platform designed specifically for reselling AI chatbots under your own brand. It enables agencies to train chatbots on client websites and deploy them at scale, managing everything through a centralized partner portal. The platform's structure is ideal for agencies that want to productize their chatbot service, offering it with their own pricing and branding.
The core differentiator is its explicit white-label partner program. Unlike platforms where white-labeling is an add-on feature, SiteGPT's model is centered on empowering agencies to become chatbot providers themselves, complete with a usage-based credit system that scales economically with volume.
Agency-Focused Features & Implementation
For agencies seeking the best white label AI chatbot model for true reselling, SiteGPT provides an unparalleled framework. The partner program allows you to create unlimited client sub-accounts, each with its own isolated chatbot, all managed from your branded dashboard. This structure is perfect for agencies planning large-scale deployments across their entire client base.
The platform operates on a usage-based SKU and credit system. Agencies purchase credits at a volume discount and then assign them to client accounts, giving them full control over pricing and profit margins. This model provides flexibility and financial predictability as your chatbot service grows.
Key Platform Highlights:
- True White-Label Reselling: The entire platform, including the client-facing dashboard, can be branded as your own.
- Unlimited Client Sub-Accounts: Manage a vast number of clients from a single, centralized partner account.
- Usage-Based Economics: A flexible credit system with volume discounts allows for profitable, scalable service offerings.
This approach is best suited for established agencies ready to commit to offering AI chatbots as a core, branded service and manage a high volume of client accounts.
| Feature Analysis | SiteGPT |
|---|---|
| White-Labeling | Excellent: Full platform branding and reselling model. |
| Agency Dashboard | Excellent: Purpose-built partner portal for client management. |
| Multi-Client Support | Excellent: Unlimited, isolated sub-accounts are standard. |
| Ease of Use | Very Good: Intuitive setup with a focus on partner workflow. |
| Pricing Model | Partner program requires a $500/month minimum commitment. |
Pros:
- Built specifically for agencies to resell under their brand
- Flexible, usage-based economics that scale with volume
- Robust multi-tenant architecture for managing clients
Cons:
- Agency program requires a significant minimum commitment
- Onboarding may be more involved than simpler platforms
Website: https://sitegpt.ai
5. Chatbase
Chatbase is a popular and accessible AI chatbot builder that allows agencies to achieve a fully white-labeled user experience through paid add-ons. Its core strength lies in providing straightforward tools to remove its branding and host bots on custom domains, ensuring clients see a seamless integration of the chatbot technology under the agency's or client's brand. This makes it a solid option for agencies that need a reliable, easy-to-implement solution with clear, a la carte branding controls.
The platform allows you to remove the "Powered by Chatbase" badge and serve chatbots from a custom domain for embeds, iframes, and direct links. This level of control is crucial for maintaining brand continuity and building trust with your clients' end-users.
Agency-Focused Features & Implementation
For agencies seeking the best white label AI chatbot with granular control over branding, Chatbase presents a compelling case. You can start with a base plan and add on the specific white-label features you need, such as branding removal and custom domain hosting. This model allows agencies to tailor their expenses based on individual client requirements.
Implementation is well-documented, with clear settings in the workspace to manage white-label options. The platform also offers API access and integrations with tools like Zapier, Slack, and WhatsApp, enabling agencies to connect client bots to their existing business workflows.
Key Platform Highlights:
- White-Label Controls: Available as paid add-ons, allowing for the removal of Chatbase branding and the use of custom domains.
- Custom Domain Hosting: Host widgets, iframes, and chatbot links on a client's or agency's domain for a fully branded experience.
- Integrations: Connects to key business tools via its API and native integrations, adding value beyond on-site support.
This approach is perfect for agencies that want to offer branded chatbot services without committing to a high-tier plan just for white-labeling features.
| Feature Analysis | Chatbase |
|---|---|
| White-Labeling | Good: Requires paid add-ons for branding removal and custom domains. |
| Agency Dashboard | Fair: No dedicated multi-client dashboard; managed per workspace. |
| Multi-Client Support | Good: Separate workspaces provide effective data siloing. |
| Ease of Use | Excellent: Very intuitive interface and clear settings. |
| Pricing Model | White-label features are add-ons to base plans (starts at $19/month). |
Pros:
- Straightforward, a la carte white-label options
- Custom-domain hosting enhances brand trust
- Easy-to-use platform with good documentation
Cons:
- Branding removal and custom domains are extra costs
- Full de-branding requires purchasing multiple add-ons
Website: https://www.chatbase.co
6. Botsonic (Writesonic)
Botsonic, a product from the popular AI writing platform Writesonic, offers a no-code AI chatbot builder designed for quick deployment and easy management. It uses retrieval-augmented generation (RAG) to train bots on your client's specific data, making it a strong contender for agencies. Its standout feature is the flexible add-on model for white-labeling, allowing agencies to remove branding without committing to the most expensive tier.
This approach is ideal for agencies that need a de-branded bot but may not require all the advanced features of a top-tier plan. You can present a clean, professional chatbot interface to clients while managing costs effectively. The platform also supports integrations for human handoff, connecting conversations to systems like Zendesk or Slack when AI isn't enough.
Agency-Focused Features & Implementation
For agencies seeking the best white label AI chatbot with a la carte customization, Botsonic provides a practical solution. The "Remove Powered by Botsonic" option is a simple add-on, making it straightforward to de-brand any bot deployed via widget or iframe. This allows for a seamless integration into a client's website, maintaining their brand integrity. While integrating chatbot solutions like Botsonic, agencies can also leverage other AI-powered tools; for instance, using an AI caption generator for Instagram to streamline their social media content creation.
The platform is built to handle multiple bots, and higher-tier plans include API access for more custom integrations. This scalability makes it suitable for agencies as they grow their client base and service offerings.
Key Platform Highlights:
- White-Label Controls: Available as a paid add-on, offering flexibility to de-brand without a major plan upgrade.
- Multi-Client Management: Support for multiple bots and API access is included on Advanced plans and higher.
- Flexible Deployment: Standard embeddable widgets and direct links for easy installation.
Botsonic is a great fit for agencies that prefer a pay-for-what-you-need model and want a simple path to offering a white-labeled chatbot service.
| Feature Analysis | Botsonic (Writesonic) |
|---|---|
| White-Labeling | Good: Simple add-on, but not included by default. |
| Agency Dashboard | Fair: No dedicated agency view; manages bots individually. |
| Multi-Client Support | Good: Multi-bot support is available on higher plans. |
| Ease of Use | Excellent: Very intuitive, no-code setup process. |
| Pricing Model | De-branding is a paid add-on, separate from the base plan. |
Pros:
- Flexible add-on model for white-labeling
- Scalable plans with add-ons for messages and users
- Part of the established Writesonic ecosystem
Cons:
- Budgeting can be complex with multiple add-ons
- Full multi-bot support requires a higher-tier plan
Website: https://botsonic.com
7. Kommunicate
Kommunicate is a conversational support automation platform that excels at integrating AI chatbots with live agent handoffs. It is designed for businesses that need a seamless transition between automated responses and human support. For agencies managing clients with established customer service teams, Kommunicate offers a robust solution that enhances existing workflows rather than just replacing them. Its strength lies in its multi-channel capabilities, deploying bots across web, mobile, and popular messaging apps.
The platform's white-label features are geared toward enterprise-level deployments. While requiring a higher-tier plan, it allows agencies to deliver a fully branded, integrated support solution to larger clients, complete with SSO, advanced analytics, and service-level agreements (SLAs). This makes it a strong contender for agencies serving corporate clients who demand security and deep integration.
Agency-Focused Features & Implementation
For an agency seeking the best white label AI chatbot that merges automation with human support, Kommunicate provides a powerful framework. The platform's true value for agencies is in its bot-to-human handoff system, which can be presented to clients as a sophisticated, unified support desk. Implementation involves leveraging its extensive integrations with platforms like Zendesk, Salesforce, and HubSpot to connect the chatbot directly into a client’s existing CRM and support software.
This creates a cohesive ecosystem where the chatbot handles initial queries and escalates complex issues to live agents without friction, all under the client's (or agency's) brand.
Key Platform Highlights:
- White-Label Controls: Full branding removal is available on Enterprise plans, which also include SSO and advanced security features.
- Hybrid Chat Model: Seamlessly combines AI-driven automation with live agent chat for comprehensive customer support.
- Extensive Integrations: Connects with major CRM and helpdesk platforms, allowing for easy adoption into client workflows.
This makes Kommunicate ideal for agencies delivering sophisticated, enterprise-grade customer support solutions that require both powerful automation and a human touch.
| Feature Analysis | Kommunicate |
|---|---|
| White-Labeling | Good: Full branding removal available on Enterprise plan. |
| Agency Dashboard | Fair: Lacks a dedicated multi-client dashboard. |
| Multi-Client Support | Good: Manageable on a per-client basis via Enterprise. |
| Ease of Use | Good: Intuitive for support workflows, but advanced. |
| Pricing Model | White-labeling requires contacting sales for an Enterprise plan. |
Pros:
- Excellent bot-to-human handoff capabilities
- Enterprise-grade features like SSO and SLAs
- Strong integration with existing support stacks
Cons:
- Full white-labeling is restricted to expensive Enterprise plans
- Requires sales contact for pricing and setup
Website: https://www.kommunicate.io
8. Crisp
Crisp is an all-in-one customer support platform that combines a shared inbox, live chat, and an AI-powered chatbot into a single solution. While it's a broad platform, its white-labeling capabilities make it a strong contender for agencies that provide full-service support solutions to their clients. The platform allows for the removal of Crisp branding, enabling agencies to present a completely integrated and branded support experience.
The primary advantage for agencies is delivering a unified omnichannel tool under their own brand. Crisp’s predictable per-workspace pricing is also beneficial, as it simplifies billing for multiple clients, though costs can accumulate as more client accounts are added.
Agency-Focused Features & Implementation
For agencies seeking the best white label AI chatbot as part of a complete support suite, Crisp offers a straightforward path. The platform provides clear documentation on how to de-brand the chat widget, ensuring a seamless client experience. The AI chatbot can be configured with automated workflows and integrates with over 100 other tools, including a dedicated Shopify app for e-commerce clients.
This allows an agency to set up not just a chatbot, but an entire support infrastructure for a client, handling everything from initial automated queries to live agent handoffs, all presented under the agency's or the client's brand.
Key Platform Highlights:
- White-Label Controls: Available on the Plus plan, allowing for complete removal of the "We run on Crisp" branding from the chat widget.
- All-in-One Solution: Combines AI chatbots with live chat, helpdesk, and a shared inbox for a comprehensive support package.
- E-commerce Integration: A strong Shopify app makes it ideal for agencies serving online retail clients.
This makes Crisp an excellent choice for agencies that want to offer more than just a chatbot, providing a full, brandable customer communication hub.
| Feature Analysis | Crisp |
|---|---|
| White-Labeling | Good: Full branding removal on the Plus plan. |
| Agency Dashboard | Fair: Manages clients via separate workspaces, not a unified dashboard. |
| Multi-Client Support | Good: Each client gets a dedicated, isolated workspace. |
| Ease of Use | Excellent: Intuitive interface and clear documentation. |
| Pricing Model | White-labeling starts at the Plus plan ($40/month per workspace). |
Pros:
- Predictable per-workspace pricing model
- Clear and simple process for de-branding
- An all-in-one platform beyond just chatbots
Cons:
- White-labeling is not available on the entry-level plan
- Per-workspace costs can add up for agencies with many clients
Website: https://crisp.chat
9. Landbot
Landbot offers a powerful and mature visual, no-code chatbot builder designed for creating interactive conversational flows for websites, WhatsApp, and Messenger. While not a traditional white-label platform in the strictest sense, it provides significant branding control that can serve agencies looking to deliver a customized experience for their clients. Its main strength lies in its intuitive drag-and-drop flow builder, which makes designing complex conversational logic accessible without coding.
For agencies, the key feature is the ability to hide Landbot branding, available on their Pro and Business plans. This, combined with custom CSS capabilities, allows you to style the chatbot widget to perfectly match a client's brand identity, making it feel like a native part of their website. This approach is ideal for agencies focused on lead generation and user engagement flows.
Agency-Focused Features & Implementation
Landbot serves as a strong contender for the best white label AI chatbot when the primary need is a highly customized, rule-based conversational flow with AI enhancements. Agencies can design intricate dialogues, qualify leads, and integrate with client CRMs, all while maintaining brand consistency. While Landbot's own documentation clarifies that de-branding isn't a full white-label resale program, it's a practical and effective solution for most client-facing deployment scenarios.
The platform also includes a team inbox and live chat handoff, allowing client teams to take over conversations when a human touch is needed. AI features, available on higher tiers, can be integrated into the flows to handle more complex user queries.
Key Platform Highlights:
- Branding Control: Option to hide Landbot branding is included in Pro and Business plans, not just enterprise tiers.
- Custom Styling: Utilize custom CSS to completely control the look and feel of the chatbot widget.
- Visual Flow Builder: An exceptionally intuitive interface for building and managing complex conversation logic.
This makes Landbot a great choice for agencies that need to create deeply customized interactive experiences and want a robust, battle-tested builder without the complexities of a full partner program.
| Feature Analysis | Landbot |
|---|---|
| White-Labeling | Good: Branding removal and full CSS control on Pro+ plans. |
| Agency Dashboard | Fair: Manages bots per workspace; not a dedicated agency view. |
| Multi-Client Support | Good: Workspaces can be used to separate client projects. |
| Ease of Use | Excellent: Top-tier visual, no-code flow builder. |
| Pricing Model | Branding removal starts at the Pro plan (from €150/month). |
Pros:
- Powerful and intuitive visual builder
- Branding removal is accessible on mid-tier plans
- Easy website embedding and multi-channel support
Cons:
- Not a true white-label reseller platform per their own definition
- Full white-label controls are limited compared to dedicated partner programs
Website: https://landbot.io
10. Chatwoot
Chatwoot presents a unique, open-source approach to customer engagement, making it an excellent choice for agencies with development resources or those needing complete control over their stack. As an omnichannel platform, it unifies conversations from various channels, with AI integrations like Dialogflow to power its chatbot capabilities. Its primary white-label strength lies in its flexible deployment models.
The platform offers two paths for agencies: a self-hosted open-source version where you control everything, or a managed Enterprise plan that provides a turnkey solution. For agencies wanting deep, custom integrations and full branding ownership, the self-hosted route is ideal, while the Enterprise plan offers a more hands-off, yet still brandable, alternative.
Agency-Focused Features & Implementation
For agencies comfortable with a more technical setup, Chatwoot is a powerful best white label AI chatbot framework. The self-hosted version allows for complete customization of the codebase, enabling agencies to build a truly proprietary solution for their clients. The hosted Enterprise plan simplifies this by removing Chatwoot branding and adding key features like SSO and SLAs, suitable for larger client deployments.
Its omnichannel inbox is a significant advantage, allowing agency teams to manage client conversations from the chatbot, email, and social media in one unified view. Integrating with Dialogflow allows for the creation of sophisticated, AI-driven conversational flows.
Key Platform Highlights:
- White-Label Controls: Available on the hosted Enterprise plan or fully achievable through self-hosting the open-source version.
- Open-Source Flexibility: Provides ultimate control for agencies to modify, extend, and brand the platform as their own.
- Omnichannel Support: Unifies client conversations from multiple sources into a single dashboard for streamlined management.
This platform is best suited for technically proficient agencies that prioritize customization and data ownership over a simple no-code setup.
| Feature Analysis | Chatwoot |
|---|---|
| White-Labeling | Excellent: Full control via self-hosting or on Enterprise. |
| Agency Dashboard | Fair: Designed for single business use; multi-tenancy requires custom work. |
| Multi-Client Support | Good: Possible with separate deployments or custom development. |
| Ease of Use | Fair: Requires technical expertise for setup and customization. |
| Pricing Model | Branding removal is on the Enterprise plan (custom pricing). |
Pros:
- Complete ownership and customization with the open-source version
- Powerful omnichannel inbox for unified client support
- Clear path to white-labeling on hosted plans for less technical teams
Cons:
- Self-hosting requires significant operational and development overhead
- Hosted white-labeling is restricted to the highest-tier Enterprise plan
Website: https://www.chatwoot.com
11. tawk.to
tawk.to is widely known for its free live chat software, but it earns a spot on this list due to its highly affordable white-label add-on. This makes it a compelling entry point for agencies seeking to offer branded chat services without a significant upfront investment. The core platform provides live chat, ticketing, and a knowledge base, with the add-on allowing you to remove all tawk.to branding and use custom domains for chat pages and knowledge base links.
While its native AI capabilities are more focused on basic automation and suggested replies rather than advanced conversational AI, its primary appeal is its cost-effectiveness. The white-label feature allows agencies to present a professional, branded support tool as part of their service package, making it an excellent low-risk option.
Agency-Focused Features & Implementation
For agencies needing a simple, brandable live chat solution, tawk.to is one of the most accessible options available. The white-label functionality is a straightforward paid add-on that removes the "Powered by tawk.to" attribution and enables the use of custom domains for chat pages and popouts. This is crucial for maintaining a client's brand integrity across their entire web presence.
While it isn't the best white label AI chatbot for complex, automated conversations, it serves as a powerful foundation for human-led support that appears as a native part of the client's website. Agencies can manage multiple client properties from a single dashboard, deploying the chat widget quickly via a simple code snippet.
Key Platform Highlights:
- White-Label Controls: Available as an affordable add-on to remove all branding and use custom domains for a fully branded experience.
- Multi-Client Management: The dashboard is designed to manage multiple properties (client websites) from one account.
- Integrated Tools: The free plan includes ticketing and a knowledge base, which can also be white-labeled with the add-on.
This platform is best suited for agencies whose clients primarily need a branded live chat and basic support system, rather than a sophisticated, AI-driven chatbot.
| Feature Analysis | tawk.to |
|---|---|
| White-Labeling | Good: Affordable add-on for branding removal & custom domains. |
| Agency Dashboard | Excellent: Built-in multi-property management. |
| Multi-Client Support | Excellent: Designed for managing multiple client sites. |
| Ease of Use | Excellent: Extremely simple setup and deployment. |
| Pricing Model | Free core product; white-labeling is a low-cost monthly add-on. |
Pros:
- Extremely low cost of entry for white-labeling
- Fast and easy to deploy across many client websites
- Custom domain support enhances the branded feel
Cons:
- AI capabilities are very basic and not its core strength
- White-labeling is a paid add-on, not included in the free tier
Website: https://www.tawk.to
12. HighLevel (GoHighLevel)
HighLevel is a comprehensive, agency-centric platform that bundles CRM, marketing automation, and funnel building with a powerful Conversation AI chatbot. Its unique proposition is offering agencies a fully white-labeled platform they can resell in "SaaS Mode," allowing them to package and price their own services, including the AI chatbot, for their clients. This all-in-one approach is ideal for agencies wanting to provide a holistic solution under their own brand.
The platform's core strength lies in its deep integration. The AI chatbot isn't a standalone tool; it's woven into the fabric of the CRM and automation workflows, enabling seamless lead capture and follow-up sequences. This makes it a compelling choice for agencies focused on lead generation and client management.
Agency-Focused Features & Implementation
For agencies seeking the best white label AI chatbot as part of a larger resellable ecosystem, HighLevel is unmatched. You can rebrand the entire platform, including the desktop app, and sell it to clients. The Conversation AI is a pay-per-use feature, giving agencies the flexibility to mark up usage and create profitable SaaS-like revenue streams.
Implementation involves setting up the chatbot within the client's HighLevel sub-account, where it can handle inbound queries across multiple channels and automatically book appointments or create contacts in the CRM. The platform's "SaaS Mode" on the Agency Pro plan automates client billing for this usage.
Key Platform Highlights:
- Complete Platform White-Labeling: Available on the Agency Unlimited plan and higher, allowing for a fully branded client experience.
- SaaS Mode & Rebilling: The Agency Pro plan unlocks the ability to automatically resell the platform and its AI features to clients.
- Integrated AI & CRM: The chatbot is natively connected to a full suite of marketing and sales tools.
This model is perfect for agencies that want to move beyond just service delivery and build a scalable, recurring revenue business by selling their own branded software solution.
| Feature Analysis | HighLevel (GoHighLevel) |
|---|---|
| White-Labeling | Excellent: Full platform and app rebranding on higher plans. |
| Agency Dashboard | Excellent: Purpose-built for managing client sub-accounts. |
| Multi-Client Support | Excellent: Designed from the ground up for agency use. |
| Ease of Use | Good: Powerful, but has a steeper learning curve. |
| Pricing Model | SaaS/rebilling requires the Agency Pro plan ($497/month). |
Pros:
- All-in-one platform for reselling under your brand
- Deeply integrated AI, CRM, and marketing tools
- Clear path to building a recurring revenue stream
Cons:
- True SaaS mode is locked behind the top-tier plan
- Pay-per-use AI costs can be unpredictable for high-volume clients
Website: https://www.gohighlevel.com
12 White-Label AI Chatbots — Comparison
| Product | Core features | UX / Quality | Value & Pricing | Target audience |
|---|---|---|---|---|
| BizSage 🏆 | Auto-crawl domains + RAG from site/files; white‑label embeds & custom domains; lead capture + Kanban CRM ✨ | ★★★★☆ — factual, source-backed answers; easy tuning | 💰 Free trial; starter $99/mo (20 clients / 40 pooled agents) | 👥 Agencies, web studios, SEO/PPC & consultants |
| CustomGPT.ai | No-code RAG bots; per-bot behavior & data silos; embeddable widgets ✨ | ★★★★☆ — fast self-serve white‑label path | 💰 White‑label on Premium+; per-bot scaling | 👥 Agencies needing multi-bot accounts |
| DocsBot AI | Train on docs/sites/files; unbranded widgets; custom domain hosting ✨ | ★★★☆☆ — support-focused, high limits on Business | 💰 Paid tiers for full white‑label & integrations | 👥 Support teams, knowledge-base operators |
| SiteGPT | Partner white‑label program; unlimited subaccounts; usage-based SKUs ✨ | ★★★★☆ — partner/reseller oriented | 💰 Usage credits; partner min $500/mo | 👥 Agencies reselling bots at scale |
| Chatbase | Bot builder + API; branding-removal add‑ons; custom domains | ★★★☆☆ — documented add‑ons for de‑branding | 💰 Base plan + paid add‑ons for full white‑label | 👥 Teams needing integrations & API |
| Botsonic (Writesonic) | No-code RAG; de‑brand add‑on; multi-bot & API | ★★★☆☆ — flexible add‑on model | 💰 Add‑ons for de‑branding and scale | 👥 SMB agencies, content teams |
| Kommunicate | Multi-channel bots; live agent handoff; SSO & analytics | ★★★★☆ — mature support stack | 💰 Enterprise plan for white‑label/SSO | 👥 Enterprise support teams, large agencies |
| Crisp | Live chat + AI bots; 100+ integrations; Plus plan white‑label | ★★★☆☆ — predictable per‑workspace UX | 💰 White‑label on Plus (mid/high tier) | 👥 E‑commerce, small‑mid agencies |
| Landbot | Visual flow builder; custom CSS; hide branding on Pro/Business ✨ | ★★★☆☆ — powerful visual builder | 💰 Pro/Business for branding removal | 👥 Marketers and no‑code teams |
| Chatwoot | Open‑source; self‑host or hosted Enterprise; omnichannel inbox | ★★★★☆ — highly customizable | 💰 Free self‑host; Enterprise hosted for de‑branding | 👥 Agencies needing full control / self‑host |
| tawk.to | Free live chat; remove‑branding add‑on; custom chat domains | ★★★☆☆ — low-cost, fast deploy | 💰 Core free; paid white‑label add‑on | 👥 Cost-sensitive agencies & startups |
| HighLevel (GoHighLevel) | CRM + funnels + Conversation AI; white‑label & SaaS mode | ★★★☆☆ — agency-centric, feature-rich | 💰 Agency Pro $497/mo for full SaaS/rebilling | 👥 Agencies needing CRM + SaaS capabilities |
Final Verdict: Selecting the Right Partner for Your Agency's Growth
Navigating the crowded market of AI-powered communication tools can feel overwhelming. After an in-depth analysis of twelve leading platforms, it’s clear that the best white label AI chatbot for your agency is not just the one with the longest feature list. It’s the one that acts as a true growth partner, seamlessly integrating into your existing workflows, simplifying client management, and delivering tangible results that strengthen client relationships.
The journey from evaluating options to deploying a profitable chatbot service requires a strategic mindset. Your choice will directly impact your operational efficiency, the value you provide to clients, and your ability to scale a new, high-margin revenue stream. This guide was designed to cut through the marketing noise and equip you with the insights needed to make an informed, confident decision.
Key Takeaways for Your Agency
Reflecting on our comprehensive comparison, several core themes emerge for agencies looking to capitalize on this technology. The most critical factors are not just technical capabilities but also the business-centric features that enable growth.
- True White-Label is Non-Negotiable: Your clients are paying for your brand, not a third-party tool. The ideal platform offers a completely unbranded experience, from the chat widget itself to the client-facing dashboards, ensuring your agency remains the star of the show.
- Efficiency is Your Most Valuable Asset: The ability to manage dozens of client chatbots from a single, intuitive dashboard is paramount. Platforms that minimize setup time, automate knowledge base updates, and streamline reporting will save you hundreds of hours, directly impacting your profitability.
- Demonstrating ROI is Everything: A chatbot is only as valuable as the results it produces. A solution with built-in lead capture, CRM integration, and clear analytics allows you to move the conversation with clients from abstract metrics like "engagement" to concrete outcomes like "qualified leads generated."
Making Your Final Decision
Your ideal partner depends heavily on your agency's specific model and goals. If you're a full-service marketing agency already embedded in an all-in-one ecosystem, a platform like HighLevel might offer the most integrated path. For those needing deep API access and developer-level control, a more technical solution like Chatwoot could be the right fit.
However, for the vast majority of digital, web, and lead generation agencies, the decision hinges on a balance of power, simplicity, and ROI-focused features. The goal is to find a platform built with an "agency-first" philosophy. This is precisely where BizSage distinguishes itself.
It was designed from the ground up to address the unique pain points of managing chatbot services at scale. The platform's emphasis on a true white-label experience, a centralized multi-client dashboard, and an integrated lead-capture CRM system directly tackles the biggest operational hurdles agencies face. The ability to create a fully trained, client-specific chatbot in minutes from just a URL is a powerful efficiency driver. This focus allows you to spend less time on tedious configuration and more time on strategy and client growth.
By investing in a platform that aligns with your operational needs and your clients' business goals, you are not just adding another tool to your stack. You are building a scalable, profitable service offering that enhances client retention and solidifies your agency's position as an innovative leader in the digital landscape. The right white label AI chatbot is an investment in your agency's future.
Ready to see how an agency-first platform can transform your service offerings? Discover why BizSage is the choice for agencies focused on scalability and demonstrable ROI. Start creating powerful, client-trained chatbots in minutes and build a new high-margin revenue stream with the BizSage platform, designed to be the best white label AI chatbot for your growing business.